In what ways can products/services relate to consumer's identities?
People's possessions often enable them to distinguish their identity and categorise the world around them in relation to themselves.
How do consumers use products/services within social interaction?
One's self esteem within a social environment is driven by the need to feel a sense of belonging. This is something that is often
Using the theories discussed: suggest some visual communication strategies that effectively promote a product to its target consumer.
Are there any ethical issues?
stereotypes, artificial (trying to better yourself)
